Zach Sheats
Brand Collaborations
Authentic brand collaborations remain a consumer desire and a vital cornerstone of Vans' legacy in skateboarding. Rooted in shared values and personalities, these partnerships often empower shared riders' visions in a compelling way. Iconic collaborations uplift the personalities involved while articulating why the merger of brand and talent resonates.
As a brand marketer, my role centered on bridging communication between collaborative entities and amplifying shared ambassadors. I worked to craft compelling marketing that inspired consumers to appreciate the synergy, discover new brands, and experience the product firsthand. While sales are a metric, best-in-class collaborations transcend transactions - they create cultural moments that open audience's eyes to innovative creative visions.
Through fostering genuine creative synergies rooted in mutual respect, these collaborations cultivated covetable product lines backed by resonant narratives. They exemplified how celebrating intersecting brand worlds and personalities can captivate audiences and drive cultural relevance. I've proudly contributed to numerous compelling collaborations that embodied this ethos, including:
- Vans x Alltimers - Fall 2019
- Vans x Peels - Fall 2019
- Vans x Quartersnacks - Fall 2020
- Vans x Frog - Spring 2021
- Vans x Hockey - Fall 2021
- Vans x Dime - Fall 2022
- Vans x Quasi - Spring 2023
- Partnership Management
- Campaign production
- Brand partnerships create category impact and consumer growth when marketing is a focus of the collaboration.