Zach Sheats
Zahba mid by Beatrice Domond
The Fall '23 Vans Skateboarding campaign spotlighted new performance silhouettes curated by professional skateboarder and model Beatrice Domond - the Zahba mid and revamped Style 53. Apart of A yearlong rollout of new technology - Vans Impact Waffle, Beatrice partnered closely from product kickoff through the launch, channeling her inspirations from skating and fashion into the design process. This collaborative collection merged Beatrice's distinct aesthetics with technical performance features. I worked cross-functionally to translate her vision, organizing product inspiration, facilitating development, and executing the campaign launch event.
Embodying the convergence of fashion and skateboarding culture, Beatrice served as an authentic ambassador throughout, hands-on in crafting apparel and footwear that reflect the sport's evolution. The partnership exemplified an immersive, co-creative approach that resonates with audiences through celebrated personalities driving the brand narrative.
- Athlete tease through social, giving BTS view of building product
- Embracing voice of hero athlete in all aspects of campaign
- Athlete strategy and management
- Campaign production
- Beatrice wearing her colorway exlusively for the months leading up to, and post product launch builds belief in the athlete narrative by seamlessly pairing her with the product.
- Representation remains paramount when building product that is set to reflect evolving consumer base